scrapbooking

How to Market Your Product at a Scrapbooking Convention

You’ve invented the perfect solution for a scrapbooking glitch and would love to see it featured and reviewed in national magazines like Creating Keepsakes and Simple Scrapbooks. The best way to approach these publications as well as related websites, TV programs and craft stores is to market your product at a scrapbooking convention.

Scrapbooking conventions are held all year long in different locations from Vegas to New York City. Read up about which location is the easiest for you to access and request materials for entry way before the convention is scheduled to be held. This is because space sells really fast and rates go up after a particular time. So if you want to take advantage o early bird specials, then apply for a booth space ahead of time.

Find out if you can advertise or add a line about your product in the scrapbooking convention directory and at what cost. That is a valuable resource that many buyers take home with them even if some marketing paraphernalia gets lost.

Look and Act Professionally

Get professional business cards printed and have marketing information handy. Do not expect editors and buyers to take out a note book and jot down what your product does and how much it is for. Have it’s USP - unique selling proposition - clearly explained in your marketing material along with illustrations or pictures, wholesale quantity ordering information, and of course your contact details.

Dress professionally and show your interest in the field. While trading places with colleagues or friends go and survey the scrapbooking convention for yourself and see if there are any competing products for your brainwave. If so, is yours still better quality or more value for money or both?

Ask for business cards of those who visit your stall. That way you can follow up with them after the scrapbooking convention and remind them about placing an order for your product. Have plenty of samples available along with other scrapbooking material that prospective buyers can actually test the product on. For example, if you have invented a new adhesive or punch, let them try it out so they know what you’re talking about.

Plan to go and make the mot of the scrapbooking convention even if you don’t get many orders. Register for luncheons and other special events so that you get to network with pros in the industry. Make fiends if not business associates this time and learn how the veteran scrapbooking convention goers make the most of their registration fee.

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